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Associate Digital Marketing Manager

full-time Glofox Dublin

We’re looking for a digital marketing expert to join our growing team, based in Sandyford. We work in a diverse, fast paced environment so rest assured no two days will be the same!


The Role

The Associate Digital Marketing Manager will work as part of the marketing team to plan, execute and manage Glofox’s digital strategy across SEO and PPC channels. The successful candidate will be a data-driven marketer who has a strong background in search, both organic and paid.


Responsibilities

  • Research target markets, keywords, competitors, backlinks, internal linking, etc. and develop a comprehensive SEO strategy
  • Work closely with content marketing to develop an SEO-focused content strategy and ensure that all content is optimized
  • Work closely with web development to ensure that website architecture and structure is optimized and recommend improvements on an on-going basis
  • Develop and implement an effective link-building strategy
  • Track and report SEO progress to wider Marketing team and Management
  • Achieve targets across ranking, organic CTR, organic traffic, and leads from organic
  • Manage Glofox’s PPC acquisition campaigns and continuously optimize and expand to meet growth targets
  • Research and recommend PPC channel and campaign expansion
  • Report on performance of paid campaigns weekly and own ROI target
  • Assess current management set up and potentially RFP agency
  • BA/BS degree in Business/Marketing/Communications
  • 2-3 years of experience working in SEO and PPC
  • Keen understanding of the latest strategies in SEO and how they are implemented
  • Experience with SEMrush, Moz, Ahrefs or other SEO tools
  • PPC experience with AdWords, and exposure to other auction-based platforms a plus (Capterra, AdRoll, etc)
  • Understanding of HubSpot, Pardot or similar marketing automation platforms preferred
  • Extensive understanding of marketing reporting tools, ROI calculation, and Google Analytics
  • Past experience with managing agency relationships a plus
  • Experience of successfully dealing with internal and external stakeholders
  • Self-starter that’s excited about the start up environment, can work independently and proactively to resolve issues, take ownership for tools and process
  • Must have positive and flexible attitude for working in a fast-paced team, and across various functions

What we offer:

  • Career and role ownership - we’re fast growing and looking for people who can help shape the way things work at Glofox
  • Practical learning supported by some of the most capable and experienced marketing professionals in the business
  • A diverse, fun, tech start-up environment where you will work with lots of smart, ambitious people

https://www.glofox.com
published: Nov. 9, 2018

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