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Chinese Marketing & Community Manager (Blockchain start-up)

full-time Kandidate London

Cardano is one of the largest and most ambitious open source blockchain technology projects undertaken to date. Utilizing innovative concepts from some of the worlds leading cryptographers, mathatieticans and academics, Cardano aims to revolutionize how commercial transactions across multiple different industries are carried out. In the past 2 years, the project has raised over $63 million dollars from over 10,000 investors and publicly launched successfully in September 2017 with a current market capitalization of over $2.5 billion dollars and a vast international community.

The Cardano community is growing day by day across multiple different channels. At the time of writing the community is made up of 47k on Facebook, 265k on Twitter, 66k on Reddit, 8k in our own Forum and 35k in our email database with smaller numbers within Linkedin and Youtube. Our current marketing and community management team is made up of English, Japanese, Chinese and Korean speaking team members. We have also built out large local Chinese communities on both Weibo (over 5k) and WeChat (over 1.5k) and a large part of this role is to optimise these channels further. Given the size of the project, we have a relatively small team so for the right candidate this is a great opportunity with lots of responsibility managing and growing the Chinese Cardano community.

  • Develop and execute a strategy which grows, educates and engages the Chinese Cardano community across a range of distribution channels
  • Build strong and trusted relationships with community members, project ambassadors and key influencers
  • Be a key point of contact for Cardano Foundation and other partner organisations on Chinese community related activity
  • Organize and participate in community events that grow project awareness and promote community interaction
  • Manage a 3rd party translation agency and ensure high quality written translation of various different content types (video transcripts, blog articles, website copy, social media posts and other content types)
  • Moderate community discussion following internal guidelines and flag discussion that requires intervention
  • Ensure brand consistency across the community and other connected communities
  • Liaise with our development and sales partner organizations to stay updated on new product releases and features
  • Stay up-to-date with blockchain and general digital technology trends
  • Minimum of 3 years experience in Digital marketing or similar field
  • Fluent in Mandarin Chinese and English with ideally native Mandarin Chinese proficiency
  • Comfortable working in a fast paced tech startup environment where initiative and a self starting attitude is required
  • Capable of understanding technical concepts with the ability to breakdown into concise, easy to understand language
  • Experience of social media management and advantageous if previously worked in community management and/or marketing positions
  • Knowledge of digital marketing and social media marketing strategies
  • Excellent verbal communication skills
  • Excellent copywriting skills with the ability to tailor language for the local Chinese market
  • Attention to detail and ability to multitask
  • Very good work ethic and comfortable working remotely 1-2 days per week
  • BSc or BA degree in Marketing, Business or other relevant field
  • Competitive salary

http://www.kandidate.com
published: Sept. 6, 2018

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