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CMO - (Chief Marketing officer)

full-time AinFin London

Ainfin is a financial technology company based in Level39, Canary Wharf, London - the biggest fintech accelerator in Europe. Its mission is to open the emerging markets to democratised banking, focussing on solving the fundamental problem of widespread financial exclusion of the 2.5 billion unbanked population in the world. Ainfin aims to contribute to real wealth creation amongst the poor and underprivileged.

Ainfin operates a state of the art multi-currency and multi channel digital banking platform aimed at reaching the last mile of customers in emerging markets. In the UK, Ainfin operates a subsidiary that is regulated by the FCA as a payments, eMoney and remittances institute. In other countries, Ainfin operates through partnerships or joint ventures to operate mobile banking services.

Ainfin is an exciting phase of growth, leveraging the Blockchain technology to leapfrog its current digital banking operations in emerging markets into the frontier of distributed banking services. This is an exciting time in our history with a further round of fundraising. We are now looking to scale quickly, so now is a great time to join and be part of an exciting journey.

Job brief

We are looking for an experienced Chief Marketing Officer (CMO) to lead the global marketing strategy and operations of the company, ensuring a consistent messaging amongst the company’s customers. As a start up, we are building our capability to leverage technology to reach out to our customers. Due to the nature of our activities in both emerging and developed markets, we combine traditional marketing tools to reach out to the last mile customers, and at the same time use sophisticated digital and social media to reach out to the modern and tech savvy customers. Creativity and the ability to see through global-local social, cultural and technological differences in marketing strategy design and execution is essential for the role to be successful.

The goal is to ensure the company remains connected to all its customers, stakeholders and supporters, keeping them happy with our service and engaged with us. That requires the role to be working together with the rest of the business, delivering key metrics to allow the company to provide the right service to its customers, wherever they may be. In turn, the role takes the business to the customers, to make sure we keep the dialog alive at all times so we stay at the top of their minds.

The role reports to the CEO and will be part of the executive team.


  • Build a strategic, multi-year marketing strategy and implementation plan based on business performance, market trends, competition, combining traditional and digital marketing
  • Lead development of strategies that align global-local marketing and stakeholder engagement plans
  • Firm leadership on brand-building, global-local marketing and BD, establishing agile processes and swift implementation of marketing campaigns
  • anticipating and delivering integrated digital marketing strategies and solutions, including production of content – videos, thought leadership, blogs, for use in global and regional websites, social media, mobile apps, email and complementary technology
  • Lead a global team of project managers, content developers, and content managers to support integrated marketing campaigns across platforms
  • Drive customer and market analytics and develop benchmarks to provide a strong basis for continuous customer experience improvements and promote recurring business and provide insights for marketing campaigns and community management
  • Ensure application of search engine optimization and pay per click (SEO& PPC) to improve digital presence
  • Stay current with data security issues and legislation to ensure regulatory compliance
  • Lead digital agency relationships
  • produce regular reports to management as to the achievements in marketing
  • Build a marketing team and mentor them
  • Build relationships with creative, digital and media agencies
  • Work with both the technical team and product development team to ensure delivery of service according to agreed strategies.

  • Key skills

  • Leadership and influencing skills: The role needs to be able to inspire, motivate and persuade internally and externally to drive the marketing and distribution strategy;
  • Strong research and benchmarking skills: An effective chief marketing officer must able to use big data and analytics to optimise marketing strategy based on evidence.
  • Writing and communications skills: Ability to write and communicate compelling, crisp messages for a variety of marketing channels; ability to assess quality of content produced by third party providers.
  • Requirements

  • Process driven and highly organized with excellent time-management skills, strong business ethics, and cultural awareness
  • Enthusiastic, can-do approach; a flexible problem-solver with ability to prioritize effectively in a rapid-paced environment
  • Passionate about social impact, eager to learn and adapt to innovations and supportive of rapid change that benefit customers
  • BSc/BA in business administration, marketing, communications or relevant field; MBA is a plus.
  • Competitive Salary + Equity + Competitive benefits.
    published: Jan. 23, 2018

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