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Community & Social Media Manager

full-time TokenCard London

What We believe:

At TokenCard we believe in a new era for financial services. One with no need for centralised control by institutions and middlemen, where people have complete independence, choice and control of their assets. One which takes the user-focused design of the challenger banks and couples it with user-focused technology only possible through the power of the blockchain, where transparency and decentralisation regulate our actions unlike ever before.

What We’re starting with:

We’re building a self-sovereign financial platform with a suite of products and services powered by decentralisation that give you 100% control of your assets. We will never touch or hold them ourselves. It’s simple, elegant and secure, and amongst the first practical authentic use-cases on the Ethereum blockchain.

What You’ll be working on:

As Community & Social Media Manager youll be a key member of the Marketing team. You’ll help develop and drive multi-channel projects to manage and grow the TokenCard community that lies at the heart of our business - the reason why we build. This is a highly visible and crucial role, connecting our products and services with our online and offline community. You’ll act as the voice of TokenCard evangelising on our behalf, simultaneously representing the community internally to ensure they have a seat at the table as we evolve our products and services. The successful candidate will leverage their crypto expertise, social media and community content planning to drive relationships, engagement, and growth of our community base.

What the day-to-day looks like:

  • Defining strategy, objectives, and platforms (online and offline) for building and nurturing the TokenCard community
  • Creating and executing the community content plan & social media activities to maintain an engaged and vibrant TokenCard community
  • Communicating daily with TokenCard’s community on forums and social media
  • Facilitating the creation of the campaigns assets (graphics, copy, translation), identifying the right segmentation/campaign structure and setting-up the campaigns across the social media systems
  • Analysing campaign performance and social media activities to identify and share key insights, iterate and optimize
  • Providing qualitative and quantitative feedback based on A/B testing, consumer insights through online surveys, and close monitoring of community channels
  • Reporting on channel KPIs, such as reach, engagement, sentiment, awareness and channel growth

Our ideal Candidate will have:

  • Minimum of 4 years relevant marketing experience, with at least 2 years in either FinTech, video games, or consumer facing mobile apps. Experience within a relevant agency also welcome.
  • A demonstrable passion for the crypto and wider blockchain space!
  • Strong in-depth knowledge and commercial experience of social media & community management best practices and emergent trends is essential
  • Proven track record of managing compelling content for all the key community channels such as Reddit, Telegram, Discord, Instagram, Twitter, Facebook, YouTube, Twitch etc.
  • A proven track record of building new communities from scratch
  • Ability to analyse data and identify performance trends
  • Excellent English writing, editing and communication skills

Bonus Points for:

  • Basic technical skills, such as HTML, Photoshop, knowledge of back-office tools for Web or Social Media
  • Proficient with camera work/editing to create videos/GIFs for social media

Core Attributes that we look for:

  • Curious and thrives in a fast paced environment with a fair amount of uncertainty
  • Analytical - can cut through the day to day noise to identify trends and issues
  • Circumspect and balanced - cares about the customer but also knows when to say no - it isn’t in the company’s best interests
  • Self-motivated, smart and thoughtful with the ability to work independently

Tools we use:

  • Social tools: Reddit / DIscord / Tweetdeck
  • Photoshop

More About Us:

Mel Gelderman, CEO and co-founder of TokenCard has always been passionate about transformative technology. Building an algae-biofuel business (Algae-Planet) early on, he would later leave university to pursue his blockchain vision in South-East Asia. He first encountered Ethereum in 2014 and has been raving about it ever since, obsessed with its potential to create a tokenised world. This first led to him to join a Taiwanese blockchain company (Digital Treasury Corporation) as a consultant, focused on integrating smart contracts into geothermal power stations.

After meeting Vitalik in Taiwan, Mel and David Hoggard decided to pursue their own vision and co-founded TokenCard. They launched to the world shortly after Devcon 2 in Shanghai. In early 2017 they raised $17m in one of the first decentralised crowd sales.

Our marketing team is led by Anna Mostyn Williams. Anna has over 10 years experience overseeing the development, launch and marketing of digital & physical products, working with world-leading brands such as Xbox, Jagex (on the iconic Runescape franchise) and The Discovery Channel. Prior to joining TokenCard she co-founded the FinTech company Curve. She has an MBA from INSEAD.

Based in the heart of the vibrant Shoreditch tech community, we’ve recently joined the FCA’s Sandbox (Cohort 4), we’re a high performance team of c.20; we have freedom & responsibility, a culture that encourages original thinking, offers ownership and embraces knowledge sharing… and we have big plans to grow!!

We’re committed to building a product that people want, and we can’t do it without having the best team!

How we aim to look after you:

  • Competitive salary
  • 25 days holiday allowance
  • Working on the latest technology
  • Crypto salary scheme (optional)
  • Equity
  • Flexible working arrangements
  • Your choice of top of the range hardware

How we get to know you:

Following the initial intro call with our Talent Partner/HR, we have a 3/4 step process that includes a technical challenge. Due to our growth and taking your time into consideration, we ideally like to hold the onsite interview sessions on the same day. We’re moving fast, so we aim for the whole process time to be between 1-2 weeks.

Introduce yourself!

Start a conversation by sending us information about your achievements, ambitions and why TokenCard is of interest.

TokenCard is an equal opportunities employer and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.

In accordance with compliance and regulation, all offers are conditional on references, verification of the right to work in the UK, and successful background screening checks. Further details of this policy/procedure will be sent to you along with your conditional offer.
published: Oct. 30, 2018

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