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Content Marketing Manager - German Speaker

full-time Zava London

At Zava we believe in giving people the power and confidence to treat the conditions society judges most. Every day we treat thousands of people across Europe who feel let down by the old ways of doing healthcare – phone calls, paper prescriptions, bureaucracy, waiting and worrying.

As far as content goes, the healthcare industry presents unique opportunities and challenges.

Information can be hard to find and understand. Decisions can be complex and confusing. Healthcare brands may not be easy to trust, or can fail to translate medical language into something that feels approachable, genuine and everyday. Our global content vision combines innovative, uniquely accessible and trustworthy medical content, with a full editorial function that knows exactly who it’s for, and why it exists.

Zava is here for the millions of patients whose life and health could be enhanced by digital healthcare. And the content team is here to ensure that those patients can feel confidence and trust in trying us out and forging a lifelong relationship with us.

The Zava content team is a relatively new team in the company and theres an enormous opportunity for a strong Content Marketing Manager to implement and develop our vision and mission.


KEY ACCOUNTABILITIES


  • Work as part of the Content team, within the Marketing department, reporting to the Head of Content
  • Be the gatekeeper of our brand personality and tone across our German website and all marketing efforts, supported by the Head of Content
  • Write and edit impactful web content that helps customers learn about us
  • Create and publish service and treatment pages
  • Create and publish unique, engaging articles around our products and a wider editorial scope
  • Manage a pool of freelance writers, from briefing through to publishing, to meet the needs of the Zava DE locale
  • Work closely with: Content Managers responsible for other locales/languages; the other Marketing teams, including SEO and Retention
  • Support in launching key new services and products that will make an impact on people’s lives/health
  • Optimise our content using advanced search engine optimisation techniques (training will be provided)

As a result in a short space of time you can expect your, and your team’s, work to make a difference to millions of patients across the world.

As we are a fast growing startup with big plans to extend and adapt our platform, accountabilities may change over time. Changes will be made after consultation with the job holder.

Were open to lots of different backgrounds (we’ve got consultants, product managers and growth marketers in our team currently) but you probably need to:

  • Be a German native speaker, with excellent writing skills and flawless grammar
  • Be naturally passionate about content that resonates with a new and existing audience
  • Be ambitious about Content playing a key role in the growth of Zava, both as a business and as a key player in the future of healthcare
  • Be experienced in working with content management systems (CMS)
  • Have a good level of spoken and written English
  • Hold a university degree in a relevant field (e.g. Modern Languages, Marketing, Communications, or other relevant degree)
  • Have basic knowledge in Adobe Photoshop – preferred, but not essential

ZAVA. TAKING CARE OF OUR PEOPLE

From doctors and developers, marketers and engineers, through to administrators and customer service specialists, at Zava we’re looking to grow our community of passionate professionals.

In return, we can offer you a range of unique benefits designed to help you learn, develop and fulfil your potential.

You’ll work with some of the smartest minds in the industry, and if you have a bright idea, we’ll all work with you to make it happen.

We also offer you access to private healthcare, childcare vouchers and a competitive salary, with share options in Zava and company-wide bonuses.

And you’ll get to work in a fun, collaborative environment, with a casual dress code, flexible working, and an open plan office set in a hub for culture and entertainment.

Oh, and did we mention, there’s free fruit and coffee on tap?

If you’re bright, entrepreneurial and want to make a real difference to the world’s health, we’d love to hear from you.


http://www.zavamed.com
published: Oct. 24, 2018

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