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Content Strategist / Market Researcher

full-time Whisbi Barcelona

Whisbi provides a mobile-first conversational sales & marketing platform for B2C enterprises.

Our solution creates an opportunity for Sales & Marketing professionals to increase sales conversion, improve live engagement and provide a differentiating online customer experience.

Whisbi combines all contact channels like video-call, chat, chatbot, click-to-call or a traditional phone call into one centralized data-driven UI for your customers. Enhanced by a BI engine, Whisbi provides the right channel for the right customer at the right time.

Whisbi puts human interactions at the center of the online customer experience and increases the ROI of digital marketing campaigns. It allows brands to better capitalize on their website traffic, increase their NPS score, differentiate through CX and sell more online. We have unparalleled experience working closely with global enterprises in telecommunications, automotive, travel, and insurance & banking.

About the role

As a Market Researcher / Content Strategist at Whisbi, your job will be to analyse market trends and write reports in order to educate our target clients on how conversational sales & marketing can help them grow their business in the digital age. Specifically you will:

Develop marketing content and programs focused on mid-market and enterprise B2B marketers

Create content that explains how enterprise marketers and sales teams can leverage conversational sales & marketing in online lead generation and online sales

Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations

Content development includes a wide range of formats and usage - slides for speaking opportunities, research papers, market reports, customer testimonials, white papers, e-books, webinars, persona development, and sales collateral like pitch decks and case studies

Educate Sales on the programs and content, and help them use your content in their outbound campaigns

Forge key partnerships with enterprise technology partners, industry analysts and services partners to collaborate with, influence and learn from them

Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation

Remain fully informed on market trends, other parties researches and implement best practices

Follow industry-related news and generate ideas around trending topics

Draft and distribute content such as newsletters and releases

Support relations with stakeholders, media, vendors etc.

Assist in tracking media coverage or PR metrics (e.g. web analytics)

Invent ways to streamline communication and plan execution

Review and update published content as needed

Proofread and edit written pieces before publication

About you

2+ years of experience in a marketing role, preferably in B2B

Proven market research analysis experience

Native English speaker or proficiency in English is a must

Excellent analytical, communication, writing and presentations skills

Adequate knowledge of data collection methods (polls, focus groups, surveys etc)

Previous experience in Account-Based Marketing is desirable

Previous experience with Salesforce & Pardot is highly-valuable

Search engines, web analytics and business research tools acumen

Strong analytical and critical thinking

Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)

Time-management skills

BS degree in Journalism, PR, Marketing, Business Management or equivalent experience

Our Benefits

Be part of a fast-growing and ambitious company

Flexible remuneration plan

Flexible & remote work options

Gym sponsorship

Yoga classes in our terrace

Sunny rooftop terrace in the center of Barcelona

A company culture that likes to work hard and play hard. We like to have fun!

Fresh organic fruit daily

Nespresso coffee, or tea if you prefer :)

This is an excellent chance to build a career within a fast paced, global SaaS startup and have a direct impact on our positioning in the market & help us gain better brand recognition globally!

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Important: The candidate must be available to work full time at our Barcelona HQ. International candidates must already have relevant work permits/visas.

*We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

published: Jan. 25, 2019

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