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CRM Executive

full-time Tide Business Banking London

Your Team

As a CRM Executive at Tide (fondly referred to as a Tidean, a mighty challenger of the banking world) you’ll join an ambitious team of highly motivated, talented Tideans who love to collaborate, and are driven by helping people achieve their business ambitions. We live and breathe our values, which are to put our members first, work as one team and be data driven, as part of our team, they’ll matter to you too.

As part of this team, you will be working on nurturing, engaging and retaining our members to improve both customer lifetime value and the overall customer experience across multiple channels; In-app, web, email & SMS. You will work with the CRM manager and deliver the CRM strategy with our mission at the heart of everything you do, to save our members time and money. You will have a test and learn, data driven approach and help build out segmentation based on lifecycle, customer value, product uptake and more; targeting our members with the right content at the right time. You will work closely with the Accession marketing team in managing the promotional calendar for comms to our members. We want to become the most loved go-to business banking app for SMEs.

About You

Let’s not beat around the bush. We’re an international scale up, we’re busy! If fast paced environments, cross team exposure, inquisitive freedom and the ability to have a real impact on a rapidly growing scale up appeals to you, then you already have the mind of a Tidean. If you have that along with the following experience, we’d love to hear from you.

The non-negotiables:

  • Experience with CRM and mailing systems
  • Tailor, optimise & deliver existing nurture journeys/campaign automations and research and propose new customer journeys using testing methodologies, across a number of sub products and revenue-generating business units
  • Monitor, analyse and report on the performance of email campaigns against KPIs and industry benchmarks and ensure campaigns meet business objectives
  • Support and work alongside the wider team to build and execute the CRM strategy

The highly desirables:

  • Experience in Fin-tech, a start-up or fast growing company
  • Experience working in subscription and/or app-based business models
  • Experience with CRM and mailing systems
  • Strong creative and analytical skills
  • Robust communication and team work skills
  • Photoshop and HTML experience (desired)
  • Great communication skills – comfortable writing and editing copy
  • Experience with NPS and reviews collection, analysis and distribution

About Tide

With over 100,000 members, we’re the leading SME challenger bank in the UK. Why? Because we’re solving a real world problem by being passionate about helping our Members.

SME’s have been underserved and overlooked by traditional banks for years. In an entrepreneurial age where everyone is expected to take a shot, traditional banks have not evolved with the needs of the market. That’s where Tide comes in.

With quick on-boarding, low fees and innovative features, we thrive on making data driven decisions to help SMEs save both time and money.

Here’s what we think about diversity and inclusion...

Diversity is what makes our world interesting. Fact. We don’t build our product for one type of person, Tide is here for everyone. And that’s how we build our teams. We’re a melting pot of different cultures, races, religions, girls who like girls, boys who like boys and those who like both. We’re proud of the fact that we represent society and it will always be our mission to do so. Everyone here is given a voice, and if you like the sound of that, we’d encourage you to come and find your voice here, too.

About the Perks

Here at Tide, not only do we love what we do, but we love the people who do it. That’s why we look after our Tideans with:

  • Flexible working
  • Vitality Healthcare, including discounted gym and even free cinema tickets!
  • Mental wellbeing - we take this seriously. You will have access to unlimited access to CBT and a 24/7 Employee Assistance Programme
  • Personal learning and training allowance for your continued development
  • Enhanced family friendly leave so you can spend more time with the little ones
  • Paid volunteering and charity work days - get paid for giving back with organisations of your choice
  • Cycle to work scheme
  • Salary sacrifice options
  • Sabbatical leave
  • Extra holiday buy-ins

published: Sept. 14, 2019

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