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Digital Optimisation Executive

full-time The Collective London

We’re looking for a results oriented individual who enjoys working in a dynamic environment with experience in driving conversion and optimisation of sales and service.

Desired Skills and Experience

  • Strong SEO / SEM knowledge and experience
  • Strong web optimisation experience ( A/B and MVT testing skills)
  • Good knowledge of digital analytics using Google Analytics, AdWords (or similar digital analytics solutions)
  • Experience with online testing platforms such as Maxymiser, Optimizely, Site spec, or similar
  • Disciplined approach to optimisation and evaluation - e.g. setting clear objectives and measuring success
  • Good understanding of consumer and web trends, and the range of digital routes to market
  • Proven track record of improving Conversion Rates
  • Solid commercial experience in a conversion-optimisation role
  • Well organised and methodical, with great attention to detail
  • Commercial awareness with the ability to manage multiple streams of activity concurrently
  • Strong communications skills, an innovative thinker and commercially astute


  • Working as part of the Tech and Marketing teams to understand user behaviour in order to identify opportunities and instigate improvements across all digital platforms
  • Support the Marketing and Tech teams with CRO strategy and planning in line with best practice
  • Working closely with product managers to help create, prioritise and manage list of conversion rate tests and enhancements across products
  • Owning the end to end test plan
  • Work closely with UX/CX/UI, design, content, online marketing team, etc. to scope out tests, document requirements, create hypotheses, develop variations to test, build tests and thoroughly QA
  • Defining A/B or multivariate tests, monitoring the results and ensuring statistical significance
  • Working closely with dedicated developer resource to ensure that changes are correctly implemented and tested
  • Reviewing digital content plan across all platforms, run frequent keyword research and SEO audit
  • Reviewing and benchmarking against competitors to identify potential opportunity
  • Help grow and drive CRO roadmap to improve conversion rate and customer experience across products
  • Deliver weekly / monthly progress reports and educational sessions within the wider team
  • Drive continuous optimisation through ongoing measurement and performance reporting of the targeting, testing and personalisation programmes

  • 25 days’ holiday
  • Private Healthcare
  • Pension Scheme
  • Travel – there is an opportunity to travel abroad, we actively encourage nomadic trips for research purposes within the company (and for some fun!)
  • Opportunities for personal development
  • Monday morning breakfasts together as a team
  • Flexible working on Wednesdays
  • Weekly yoga classes
  • Regular company events and social gatherings
  • The chance to be part of an exciting and growing start up!

Salary is dependant on experience
published: Jan. 19, 2018

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