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Global CRM Manager

full-time Elvie London

About us

Elvie is a health and lifestyle brand developing smarter technology for women.

We are committed to building extraordinary products that improve the health

and lives of women everywhere and at all stages of life.

Our first product, Elvie Trainer, is an award-winning app-connected Kegel trainer

that helps women strengthen the pelvic floor via fun, five-minute workouts.

Launched in October 2015 to great acclaim, we took the wellness industry by

storm! Our street cred includes more than 12 awards for innovation and design,

including a prestigious Red Dot Award. As a business, Elvie has been recognized

as one of Wired’s ‘hottest start-ups’, named as one of the 15 start-ups “To

Watch” by The Sunday Times and both products have been featured in the Oscar

Nominee Gift Bags.

We recently launched our second innovation: Elvie Pump, the world’s first silent

wearable breast pump, which is making it possible for new mothers to pump

anytime, anywhere. Elvie Pump received international praise following its

unveiling on the catwalk at London Fashion Week and at the Consumer

Electronics Show (CES) in Las Vegas where we scooped 4 awards.

Why you should join us?

Founded by womens health expert Tania Boler and Alex Asseily of Jawbone, Elvie

is a collection of incredibly talented and passionate team members combining

research, innovation and data to transform the way women think and feel about


Elvie is at the crest of a wave! Our team of engineers, creatives, researchers,

dreamers and doers are shaping the growing fem-tech industry by creating

disruptive products that address the challenges that matter most to women and

lift the taboo around women’s bodies. Here, you can be part of a business and

brand that has a positive and meaningful impact on the world.

This is absolutely a great time to join Elvie; you will have a voice, make an

impact, and have the opportunity to mould your role. Be ready to learn, have fun

and be inspired by our passionate, talented team!

Were on the lookout for ambitious, talented and smart individuals to join our

expanding team. Is this you?

What you will do?

We are looking for an experienced Global CRM Manager to be based in our

London corporate headquarters to both reinvent and fast track our global CRM

strategy. You should be an extremely diligent and professional manager, with

experience working on both local and global markets. Elvie operates in 20

markets globally and this very exciting role will lay the foundations for CRM best

practise all over the world - initially focused on UK, US and China. Reporting to

the marketing director, this is a critical role at this stage of our growth.

You’ll have the freedom to apply your initiative, expertise and experience to help

us reach our community goals. This is a unique opportunity to join one of the

fastest growing tech start-ups in the world and shape how we define the next

stage of our success. We’re planning to double our headcount by the end of

2019, so this is fantastic time to join Elvie and make a tremendous impact on the

future success of the organisation.

The role

  • Review and reorganise our database. Work with product marketing managers to build an audience first approach with true segmentation
  • Work with product marketing managers to build and set email marketing strategy for 2019/2020.
  • Review current email marketing tools (Mailchimp) and make a tools recommendation going forward
  • Redesign email templates to more accurately reflect our brand
  • Create monthly newsletters to engage database and encourage traffic and conversions
  • Work with ops and IT teams to redesign receipt emails and warehouse dispatch emails - which are currently un-branded operated by the warehouse and IT team
  • Review on-boarding series for customers who don’t opt into marketing emails and for customers who opt into marketing emails
  • Build an ongoing aftercare strategy to ensure our consumers remain loyal to our brand and buy into future products
  • Partner with paid media manager to build referral programme
  • Drive initiatives to Increase open rates, clicks and conversion rates
  • Plan calendar to include key moments and days so we are speaking to our database at relevant moments eg. International Women’s Day, Wellbeing Week
  • Setup in depth reporting to analyse email performance on a monthly/
  • campaign basis
  • Work alongside paid media team to increase database and optimise prospecting/ customer journey
  • Work with wider marketing team to promote brand campaigns, promotional campaigns, influencer content, UGC, blog content


  • 5+ years’ experience in running CRM and loyalty campaigns in a fast-paced environment
  • US/APAC experience desirable
  • Start up experience desirable as you will be building the function from ground up
  • Experience working collaboratively with product marketing and paid media teams
  • Excellent written communication and interpersonal skills
  • Desire to learn fast and challenge yourself

● Competitive base salary

● Discretionary bonus

● Childcare vouchers

● 25 days annual leave plus all annual holidays in the UK

● Flexible working hours - our culture is built on trust and


● Dog friendly office

● Regular company socials and free healthy drinks and snacks

published: March 29, 2019

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