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Head of Digital Marketing

full-time Floom Berlin

Floom is a VC-backed company on a mission to become the place for flower delivery. Were accelerating the growth of our flower-loving community - thats why we are pulling together a team of seasoned and hungry operators, creatives, techies and marketers, on our own missions to become a global name. Were looking for someone eager to show off their experience and help us scale 3X YoY.

  • Own Flooms B2C revenue goals and performance, marketing strategy and budgets, scaling our customer base on a profitably geared CAC: LTV mechanism - thoughtfully cascading these across the organisation
  • Manage all paid, referral, affiliate and organic channels in order to amplify our message and build Floom into the global household name for sending flowers.
  • Lead campaign and growth planning cycles cross business, detailing the commercial impact of channel investments, new products, brand and messaging to compliment today’s offering, develop meaningful attribution and acquisition metrics and continue to grow CLV and referral virality.
  • Leverage learnings and successful outcomes in the UK as a blueprint for new territories (New York, Los Angeles, SF and more) to build Floom into the global home of flower delivery.
  • Create and plan a programmatic approach to PPC/SEM campaigns across a range of digital channels
  • Own all existing campaigns, identifying and implementing improvements to optimise them
  • Analyse trends + make data-driven decisions to improve targeting, timing, placement, offer for adverts
  • Make creative suggestions for advert templates, collaborating closely with our creative team to bring to life new ad copy messaging and stories, and proof-read like a hawk
  • Produce detailed analysis and reports of campaigns, presenting data and reports to the broader team
  • You have substantial and extensive experience and success at scaling an eCommerce business (B2C and subscription experience) to millions of users and you’re excited by the opportunity to build another rocketship
  • Collaborate closely with every team at Floom, driving delivery on rapid growth goals
  • You have excelled at leading teams to deliver campaigns and international launches, and you combine setting a high bar while also being a hands-on coach, developing junior to senior members of your team
  • You have a bias to action, preferring an imperfect decision that triggers learning over no decision at all
  • You are resourceful, with a track record of achieving exceptional results
  • You bring a sense of humour, high energy, and passion for growing startups
  • You are a strong verbal communicator, you are a naturally confident spokesperson with an ability to build lasting relationships internally and externally, and have an eye for high performing and great talent;
  • A strategic thinker, you ask thoughtful questions, track results, and always strive to better yourself;
  • Competitive salary plus share options.
  • A great office - full of plants and flowers of course!
  • A personal laptop (and anything else you need to do your job)
  • Join a young, engaged team all passionate in their fields and hungry for success
  • Responsibility, opportunity and ownership - right from the start
  • A hard-working but empowered company culture
  • Discounts on Floom.com

published: Feb. 19, 2019

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