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Inbound & Content Marketing Manager

full-time Credimi Milan

Credimi is an exceptionally high growth FinTech startup.

Founded in 2017, Credimi is the largest enterprise digital lender in continental Europe and reached more than EUR 500 million funded since inception.

We are now seeking for an Inbound & Content Marketing Manager, who will build an exceptional inbound strategy, focused on acquiring the powerhouse of Italian Economy: SMEs.

What you will be doing

  • Build, in cooperation with the Marketing Director, the inbound strategy to attract leads and convert them to customers
  • Own the editorial plan
  • Own the tone-of-voice of Credimi and ensure consistency and effectiveness of each customer communication across any channel (website, emails, customer care, etc).
  • Manage the PR agency for press releases
  • Manage the media agency to deliver consistent ATL campaigns (e.g. Radio, )
  • Build SEO effective material in collaboration with the digital agency
  • Deliver the inbound campaigns designed
  • Own marketing & PR material (e.g. company presentations, newsletters, tutorials for customers, etc)

How we will measure your impact

  • # leads
  • Landing CTR / Paid campaign CTR
  • Conversion rate inbound funnel
  • # inbound / articles / pillars produced
  • Seo traffic growth
  • Engagement rate social channels
  • Bachelor Degree: Business Administration, Business Communication or related.
  • 2+ years of experience in B2B marketing or service marketing.
  • Good knowledge of Hubspot.
  • Excellent written skills.
  • Genuine interest and curiosity in SMEs and enterpreneurship
  • Results orientated, with the ability to overcome obstacles
  • Comfortable reporting to all levels of the business, working in a highly energetic environment
  • Strong Entrepreneurial approach, “get things done” attitude
  • Beautiful office in Milan city centre (amazing view on the Milanese skyline)
  • XL Welfare package (holidays paid by Credimi!) and health cover
  • Flexible office hours
  • Work in a friendly and creative environment
  • Regular team gatherings and social events
  • Attractive stock option plan
published: Sept. 20, 2019

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