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Marketing Associate ( Carrier acquisition)

full-time Ontruck Madrid

Smart trucking. Efficiency and technology to transform the transport of goods by road.

Ontruck was founded in order to develop technologies which will make the road freight experience a smooth and efficient one for both truckers and for companies who send shipments.

We do this by drastically reducing the amount of empty kilometers traveled by goods vehicles, therefore optimzing their use and occupancy. Thanks to our product, hauliers secure loads more easily and companies who send shipments can do so quickly and comfortably. All this while contributing to conserving the environment by reducing CO2 emissions.

Ontruck is backed by French, British, German and Spanish investors, who are looking to reinvent the freight transport sector.

At Ontruck you will have a say in defining your role and how you will do it. You will have the freedom to try things that have never been tried and you will make a difference at a company that is changing an industry. We all share the same goal, and we would like you to form a part of it.

Are you ready to transform the goods transportation sector?

Being able to deliver great experience to our clients means having a sufficient and highly performant supply part in our marketplace. In order to do so, company needs to be agile and efficient in Carrier acquisition, being able to identify, contact and acquire the partners we need is critical to sustain our growth.

Carrier Acquisition Associate is in front line to deliver this mission, managing the different acquisition channels to deliver qualitative leads and ensure company growth in each of the cities we’re operating in.

You will take ownership of:

  • Working closely with local supply teams to understand their needs and being able to provide sufficient qualitative leads at the right moment
  • Managing Carrier Acquisition budget among different channels and initiatives (online marketing, database scrapping, partnership, influencer, referral program, …), optimizing at city and vehicle type level, based on the development stage and the needs of each local teams
  • Adapting acquisition strategy and tactics to our different target audiences (fleet vs. owner operators, light vehicles vs. heavy vehicles) to be efficient and scalable in every segment/business lines
  • Building strategic partnership with external companies that can help us reaching carriers in a different and effective way
  • Piloting initiatives like the Referral program, to leverage our current base of engaged carriers

KPIs you’ll be responsible for are:

  • Cost per Lead
  • Cost per Carrier Acquisition
  • Supply availability

You are eager to get your foot in the door at a fast paced, rapidly growing startup. You will demonstrate the ability to excel in a dynamic work environment as an early member of a growing team. In partnership with product and operations teams, the carrier acquisition associate acts as marketing expert, problem solver and quality control. Youll bring the enthusiasm and aptitude necessary to get the job done!

  • At least 2 years of experience in Optimization Marketing, B2B or B2C, preferably in hyperlocal marketing
  • Excellent business judgement and critical thinking skills, with the ability to use data to quickly establish priorities and develop a strategy to deliver them
  • Experience and mindset in optimizing and automating scaling acquisition processes
  • Experience working closely and communicating effectively with internal and external partners
  • Proficient English level. French, Spanish, German or other additional languages are highly valued.
  • Startup/Tech experiences preferred

Other relevant information

  • Opportunities for personal growth and learning, every single day.
  • A flat, laid-back culture. Everybody is encouraged to participate in discussions and contribute.
  • High-trust environment. We believe in giving autonomy to all our employees
  • Competitive compensation packages. We are looking for the very best talent, and will reward accordingly.
  • Awesome offices in central Madrid, London and Paris. We are easily accessible by public transport, as well as close to public bike stations.

published: Aug. 7, 2019

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