You’ll be responsible for the evaluation of our performance marketing campaigns and web analyses which include:
- The continued development of performance-based analyses on marketing measures and the setup of relevant tracking tools
- Analysing online marketing channels to control and ensure the best possible ROI
- Web analyses (traffic flow, customer journey etc.) and presentation of findings in regular reports
- Execution of ad-hoc analyses for specific questions/case studies
- Optimisation of conversion rates and user experience
- Responsibility and further development of all online marketing and web analyses (incl. traffic, funnel analyses and attribution modelling)
- The setting up of relevant tracking systems
- In-depth analysis of online marketing channels with recommended actions for channel managers to ensure the best possible ROI
- Responsibility for the marketing budget plan
- Completed studies in Economics or Controlling, or a comparable apprenticeship. Studies with a mathematical focus would be advantageous.
- At least 1 year’s professional experience in marketing and/or web analysis
- Strong analytical skills and the ability to understand complex contexts
- Excellent knowledge of how to use Microsoft Excel and web analysis tools such as Google Analytics and Tag Manager
- Independent, structured and proactive working methods
- A dynamic working environment inside the modern offices of an international technology start-up
- The exciting opportunity to be part of the international development of a new brand and the development of new products
- A flexible, agile and young company with a flat hierarchy and excellent developmental prospects
- Competitive salary in line with industry
Location: Dublin, Ireland
Start date: Immediate, full-time