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Marketing & Web Analyst (m/f/x)

full-time Smartfrog Services GmbH Dublin

You’ll be responsible for the evaluation of our performance marketing campaigns and web analyses which include:

  • The continued development of performance-based analyses on marketing measures and the setup of relevant tracking tools
  • Analysing online marketing channels to control and ensure the best possible ROI
  • Web analyses (traffic flow, customer journey etc.) and presentation of findings in regular reports
  • Execution of ad-hoc analyses for specific questions/case studies
  • Optimisation of conversion rates and user experience
  • Responsibility and further development of all online marketing and web analyses (incl. traffic, funnel analyses and attribution modelling)
  • The setting up of relevant tracking systems
  • In-depth analysis of online marketing channels with recommended actions for channel managers to ensure the best possible ROI
  • Responsibility for the marketing budget plan
  • Completed studies in Economics or Controlling, or a comparable apprenticeship. Studies with a mathematical focus would be advantageous.
  • At least 1 year’s professional experience in marketing and/or web analysis
  • Strong analytical skills and the ability to understand complex contexts
  • Excellent knowledge of how to use Microsoft Excel and web analysis tools such as Google Analytics and Tag Manager
  • Independent, structured and proactive working methods

  • A dynamic working environment inside the modern offices of an international technology start-up
  • The exciting opportunity to be part of the international development of a new brand and the development of new products
  • A flexible, agile and young company with a flat hierarchy and excellent developmental prospects
  • Competitive salary in line with industry

Location: Dublin, Ireland

Start date: Immediate, full-time
published: Sept. 24, 2019

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