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Performance Marketing Manager

full-time Sailsquare Milan

Sailsquare connects local skippers with travellers eager to live an experience at sea . Through a peer-to-peer platform, people can take part in sailing experiences worldwide.

Our headquarters are in Milan and Paris, we count 75,000 registered users of whom over 10,000 went on vacation with us, and we’ve raised 2.3M Euros from both private investors and VCs .

Who we are looking for

As a Performance Marketing Manager your mission is designing and developing acquisition strategies by using paid digital channels, in order to guarantee the correct balance between constant growth on international basis and optimization of marketing expenditures.

We are looking for a person with some years of experience in performance marketing , earned in agencies or startups, possibly in the travel field.

You will gain a key role inside the marketing team , managing directly the paid acquisition budget to improve its efficiency constantly. Therefore, you must possess an analytical approach and great executive skills.

Passion, curiosity, proactivity, attitude to constant improvement, collaboration and respect for others are the traits we seek in every person, as well as the values we believe in .


  • Defining Online Marketing Mix: strategy, budget, channels;
  • Planning, managing, implementing and analyzing all paid digital campaigns (Search, Social, display/retargeting, affiliation, etc.) constantly optimizing CPA, LTV, ROI;
  • Measuring results of the actions on the platform aimed at improving the funnel;
  • Working in close contact with the whole Marketing team - SEO, communication, design - the Development Team and the Operations to plan and define more and more efficient campaigns;
  • Provide the Development team directions on modifications to be done on the platform to improve the main KPI and precise tracking of campaigns;
  • Analyzing constantly the traffic (paid and not paid) sharing results with the rest of Marketing team and Sailsquare’s Board.

The ideal candidate for this position:

  • Has earned a 4-5 year-experience in similar positions, acquiring an excellent knowledge of performance marketing; the candidate knows perfectly Google Adwords, Facebook Ads and other main paid acquisition tools (Retargeting, RTB, Affiliation, Native, etc.);
  • He/she demonstrates to possess a highly analytical and data-driven mind ; he’s obsessed with conversion and driven by performance results;
  • Someone who’s expert of attribution modelling, campaigns tracking (Google Tag Manager) and knows perfectly the main tools of traffic analysis ;
  • Speaks English fluently and possesses a good level of Italian (knowing a third language will be considered a plus)
  • Owning a Master is considered a plus.

What we offer

Contract : Full-time, open-ended

Salary : 40-45k gross annual salary + bonuses

Workplace : Milan

Perks :

  • Go sailing for free, pretending to be working;
  • Work in a open and collaborative environment and, frankly, really fun;
  • Join the core team of the startup that’s changing the world of nautical tourism.

Think you're the right one for us?

Send us your CV and a cover letter or anything that you may find the right way to introduce yourself and what you’ve done so far. won’t be enough. Tell us how you would improve Sailsquare: creativity will be rewarded!
published: Nov. 21, 2017

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